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Women's Apparel

Easy, comfortable style for everyday life. Our Women's Apparel collection features tops, tunics, cardigans, loungewear, and seasonal pieces in relaxed, flattering fits and prints you'll reach for again and again. Approachable styles at approachable prices, refreshed as new arrivals come in. Hand-picked by our family at Howell's Mercantile, a country store in eastern North Carolina — free shipping on orders over $75.

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Howell's Mercantile Hoodie

Only 2 left!

Cozy comfort meets mercantile style with the Howell's Mercantile Hoodie. Crafted from soft, durable fabric, this essential layer keeps you warm whe...

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Jesus Loves You Tee | Heavyweight Camo Tee

Only 3 left!

A rugged pattern carries a message of enduring love. This limited-edition Heavyweight Camo Tee pairs classic woodland tones with oversized cream le...

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The Season The Reason Short Sleeve Tee

Only 2 left!

Embrace understated elegance with the Oh Come Let Us Adore Him Front Print tee in natural. This short-sleeve shirt from Couture Tee Company offers ...

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Jesus Loves You Tee | Sand

Only 1 left!

The staple shirt of JLY, the tan logo tee! ✨ The #1 selling item since the day JLY launched, this tee is perfect & pairs with almost everything...

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Jesus Loves You Tee | Blue Spruce

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Limited run of Premium Comfort Colors shirts. The perfect boxy, pigment dyed shirt for Fall. The classic Comfort Colors feel & fit. Define The ...

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"For God So Loved the World" Hoodie

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Black Hoodie featuring a oversized back print & matching front chest print.  

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Santa Sparkle Sweatshirt

Only 3 left!

Cotton blend sweatshirt features sequin appliqué. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Pol...

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Nutcracker Sparkle Sweatshirt

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Cotton blend sweatshirt features sequin appliqués. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Po...

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Pink Holiday Jacquard Sweater

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Jacquard sweater with ribbon mock neck and side slit hem. One size fits most. Material: 51% Rayon 29% Polyester 20% NylonCare Instructions: Machine...

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Tailgate Sweater

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Knit sweater features bouclé footballs and ribbed mock neck and sleeve openings with scallop edges. Ribbed hem. One size fits most. Measures approx...

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Odette Luxurious Wrap - Ivory

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Elevate your outfit with the Odette Luxurious Wrap! This versatile accessory adds a pop of color to any look, making it perfect for adding a touch ...

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Lightweight Heavenly-Luxe Long Sleeve Sweater with Front Seam - Light Heather Grey

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Treat yourself to the ultimate in comfort with our Lightweight Heavenly-Luxe Long Sleeve Sweater with Front Seam. Crafted from the softest fabric i...

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Lightweight Heavenly-Luxe Crop Bottom - Light Heather Grey

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Indulge in the ultimate relaxation with our Lightweight Heavenly-Luxe Crop Bottom. The elastic waistband offers a comfortable and customizable fit,...

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Lightweight Heavenly-Luxe 3/4 Sleeve Cardigan with Pockets - Oatmeal

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Wrap yourself in pure luxury with our Lightweight Heavenly-Luxe 3/4 Sleeve Cardigan with Pockets. This open front cardigan is the epitome of cozy, ...

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Keira Long Sleeve Dress with Back Button Detail - Natural

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Add a touch of sophistication to your outfit with the Keira Long Sleeve Dress. The back button detail is a chic addition to this stylish piece. Mad...

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Soft Landing Long Sleeve Cardigan - Black

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The Soft Landing Long Sleeve Cardigan is perfect for those who appreciate effortless travel wear. Made of lightweight fabric, this cardigan is a mu...

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Dixie Long Sleeve Tie Neck Pullover - Navy Stripe

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Elevate your cozy vibes with our Dixie Long Sleeve Tie Neck Pullover. This stylish top features a chic tie neck detail and a convenient front pouch...

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Zola Swim Cover-Up Dress with Adjustable Sleeve - Black

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Get ready to slay at the beach with our Zola Swim Cover-Up Dress! Made from lightweight, breathable fabric with adjustable sleeves, this versatile ...

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Josie Boucle Bow Sweater

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Cozy up in this charming boucle sweater, where soft texture meets adorable style. The signature bow detail adds a playful touch that's perfect for ...

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Jogger Sophie Bows Set

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Cozy up in style with the Jogger Sophie Bows Set—the perfect blend of comfort and charm! These soft, relaxed-fit joggers feature adorable bow detai...

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Quilted Jacket - Dark Patches

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This quilted jacket combines timeless style with practical sophistication, featuring distinctive dark patches that lend an air of refined individua...

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Quilted Jacket - Pink Tiger

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Elevate your outerwear collection with the Quilted Jacket in Pink Tiger. This exquisitely crafted piece blends refined quilting with a subtle pink ...

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Glitter Christmas Cross Sweatshirt - Irish Green

Only 1 left!

Embrace understated elegance with the Oh Come Let Us Adore Him Front Print tee in natural. This short-sleeve shirt from Couture Tee Company offers ...

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Original price $79.99 - Original price $79.99
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Helena Stripe Robe, Sky

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Wrap yourself in cozy self-care vibes with the Helena Stripe Robe. Made from ultra-soft, absorbent fabric, this robe is perfect for lounging after ...

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Alani Lightweight Cardigan with Pockets Black

Only 1 left!

Elevate any outfit with this one-size cardigan made of soft knit fabric. Ribbed trim on the sleeves and pockets. Loose fit. Drapes easily over tops...

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Original price $38.99 - Original price $38.99
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Alani Lightweight Cardigan with Pockets Camel

Only 1 left!

Elevate any outfit with this one-size cardigan made of soft knit fabric. Ribbed trim on the sleeves and pockets. Loose fit. Drapes easily over tops...

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Alani Lightweight Cardigan with Pockets Navy

Only 2 left!

Elevate any outfit with this one-size cardigan made of soft knit fabric. Ribbed trim on the sleeves and pockets. Loose fit. Drapes easily over tops...

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Original price $38.99 - Original price $38.99
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O Holy Night Navy Crew Neck Sweater

Only 3 left!

Celebrate the season with the O Holy Night Navy Crew Neck Sweater, designed to keep you cozy and stylish during chilly evenings. Its soft fabric an...

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Original price $54.99 - Original price $54.99
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Annie Peppermint Pine Women's PJ Set

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Get cozy and festive with the Annie Peppermint Pine Women's PJ Set! This playful pajama set wraps you in soft comfort, perfect for chilly nights an...

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Hello Mello Sleepless in Santorini Lounge Pants

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The perfect pants for lazy mornings, comfy days and cozy nights. Made with Hello Mello’s signature soft fabric, these comfy wide leg pants feature ...

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Hello Mello Palm Down Lounge Pants

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The perfect pants for lazy mornings, comfy days and cozy nights. Made with Hello Mello’s signature soft fabric, these comfy wide leg pants feature ...

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Original price $19.99 - Original price $19.99
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Hello Mello Havana Nights Lounge Pants

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The perfect pants for lazy mornings, comfy days and cozy nights. Made with Hello Mello’s signature soft fabric, these comfy wide leg pants feature ...

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Original price $19.99 - Original price $19.99
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Original price $26.99 - Original price $26.99
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The Lightweight Poncho - Creamy Lime

Only 3 left!

Our Lightweight Poncho is the perfect addition to any wardrobe. It's made of soft, lightweight fabric perfect for layering. It can be worn year-rou...

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Original price $26.99 - Original price $26.99
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The Lightweight Poncho - Denim

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Our Lightweight Poncho is the perfect addition to any wardrobe. It's made of soft, lightweight fabric perfect for layering. It can be worn year-rou...

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Original price $26.99 - Original price $26.99
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Original price $10.99 - Original price $10.99
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Hello Mello Crewneck Dream Tee, Black

Only 1 left!

Meet the casual tee with dream-worthy potential. We’ve redesigned the Dream Tee with a classic crewneck cut and two ways to style. Signature soft f...

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Original price $10.99 - Original price $10.99
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Original price $19.99 - Original price $19.99
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Hello Mello Sweet Dreams Lounge Pants

Only 1 left!

The perfect pants for lazy mornings, comfy days and cozy nights. Made with Hello Mello’s signature soft fabric, these comfy wide leg pants feature ...

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Original price $19.99 - Original price $19.99
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Original price $19.99 - Original price $19.99
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Hello Mello Baking Spirits Bright Holiday Lounge

Only 1 left!

Indulge in comfort and luxury with the Hello Mello Baking Spirits Bright Holiday Lounge. Made with premium materials, this lounge set is perfect fo...

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Original price $19.99 - Original price $19.99
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