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Women's Apparel

Easy, comfortable style for everyday life. Our Women's Apparel collection features tops, tunics, cardigans, loungewear, and seasonal pieces in relaxed, flattering fits and prints you'll reach for again and again. Approachable styles at approachable prices, refreshed as new arrivals come in. Hand-picked by our family at Howell's Mercantile, a country store in eastern North Carolina — free shipping on orders over $75.

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Flores Wrap - Grey/Ginger/Cream

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Designed with dimensional floral appliqué, this women's wrap adds texture and depth to a soft, cozy base. The open silhouette allows for flexib...

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Double Button Touchscreen Gloves - Black

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A double button cuff detail brings added dimension to this streamlined glove silhouette, creating a balance of style and practicality. The soft ...

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Brilliant Plaid Touchscreen Gloves - Camel

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Classic plaid patterning adds a timeless feel to these touchscreen gloves, designed with a soft, flexible construction that moves easily with th...

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Pearl Bow Hat - Dark Grey

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A soft knit base is elevated with a delicate pearl bow detail, adding texture and a refined, feminine finish. The flexible construction provides...

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I am Always with You Bracelet - Gold

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Thoughtfully designed to inspire connection and encouragement, this stretch bracelet features mixed alloy accents and glass beads arranged in a ...

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Sherpa Belted Touchscreen Gloves - Winter White

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Plush sherpa texture brings warmth and softness to these gloves, accented with a belted detail for added style. The cozy construction helps reta...

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Cardinal Scarf + Bracelet Set

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Playful cardinal print adds a festive, seasonal touch to this soft woven scarf, paired with a coordinating bracelet for an easy giftable set. Th...

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Sherpa Touchscreen Gloves - Red

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A full sherpa exterior gives these gloves a plush, cozy feel that's ideal for colder days. The soft construction allows for flexibility while ma...

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O Holy Night Bracelet - Red/Gold

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Inspired by the beauty and meaning of Christmas, this bracelet features colorful glass beads, mixed alloy accents, and meaningful seasonal detai...

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Scarf + Ornament Set - Red Plaid

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Perfectly giftable! This Christmas holiday ornament and scarf set comes wrapped and ready to gift. Acrylic, Mixed Alloy, Glass Stone Dimens...

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Cardinal Love Hat - Black

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A soft fleece lining adds an extra layer of warmth to this knit hat, designed with a subtle cardinal patch detail for a seasonal touch. The ribbed ...

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Micha Striped Wrap - Taupe/Cream

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This women's wrap features a bold stripe pattern paired with fringe detailing for added movement and texture. The open, draped design allows for mu...

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Brynlee Cape - Camel

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This women's cape wrap delivers effortless layering with a softly draped silhouette and open front design. The fabric allows for easy movement, whi...

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Modena Poncho with Faux Fur Trim - Oatmeal

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This women's poncho is elevated with a plush faux fur collar that adds both warmth and texture to a clean, minimal silhouette. The soft knit body d...

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Majestic Cardinal Touchscreen Gloves

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Bold cardinal imagery stands out against a dark base, creating a glove that feels both festive and statement driven. The flexible fit ensures comfo...

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Copacabana Hooded Poncho - Green/Autumn Orange

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This women's hooded poncho features a colorblock design that adds contrast to a relaxed, easy fitting silhouette. The soft knit ensures all day com...

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Christmas Snowflake Touchscreen Gloves - Pink

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Stay warm this winter! These fashionable gloves are designed to keep your hands cozy in the cold while allowing you to easily use your touchscreen ...

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Sweet Scallop Glam Knit Hat - Pink

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Soft knit texture meets elevated detailing in this winter hat, designed with scallop accents and subtle embellishment for added dimension. The cozy...

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Embroidered Cardinal Touchscreen Gloves

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A small embroidered cardinal detail brings a subtle seasonal accent to this soft, fitted glove. The clean silhouette keeps it versatile, while the ...

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Sweet Scallop Glam Knit Scarf - Pink

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Delicate scallop detailing and subtle embellishment bring texture and visual interest to this knit scarf. The elongated shape makes it easy to wrap...

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Hollis Plaid Wrap - Red/Green/Black

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This women's plaid wrap features a bold pattern with a fluid, oversized drape that creates a statement layering piece. The open silhouette allows f...

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The Lightweight Poncho - Camel

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Our Lightweight Poncho is the perfect addition to any wardrobe. It's made of soft, lightweight fabric perfect for layering. It can be worn year-rou...

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Jora Plaid Wrap with Fringe - Taupe

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Wrap yourself in comfort and fashion with our Jora Wrap! Made with a classic plaid pattern and fun fringe accents, this wrap is the perfect ac...

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Lightweight Brushed Kiara - Rust

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The cardigan you love in a new fabric. Pop a dose of color into your outfit with this breezy wrap. Polyester/Viscose/Spandex

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Lightweight Brushed Kiara - Black

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The cardigan you love in a new fabric. Pop a dose of color into your outfit with this breezy wrap. Polyester/Viscose/Spandex

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Clay Camo Tee

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A versatile everyday tee crafted from a breathable poly-rayon blend. The clay camo pattern adds understated style to casual wardrobes, while the fa...

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White Camo Tee

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Effortless everyday style meets comfort in this White Camo Tee. The relaxed fit and breathable fabric blend—70% polyester, 30% rayon—keeps you cool...

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Outdoor Adventures Light Green Tee

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Crafted from 100% ring-spun cotton, this tee delivers softness and durability in every wear. The garment-dyed construction creates an authentic, li...

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Let 'Em Run Grey Tee

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The Let 'Em Run Grey Tee is crafted from 100% ring-spun cotton (6.1 oz./yd² US / 10 oz/L yd CA) with a soft, lived-in feel thanks to garment-dyeing...

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Duck Head Granite Tee

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The Duck Head Granite Tee is a premium unisex t-shirt crafted from 100% preshrunk cotton for lasting comfort and durability. Featuring a soft, wash...

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Golf Cart Ice Blue Tee

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Elevate your casual wardrobe with this premium Comfort Color t-shirt, crafted from 100% preshrunk cotton for lasting comfort and durability. The so...

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Jesus Loves You Tee | Heavyweight Midnight Oak Camo Tee Oversized

Only 3 left!

Built with presence and centered on an everlasting truth. The limited-edition Midnight Oak Camo Tee combines an oversized silhouette with a cool-to...

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Howell's Mercantile Hoodie

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Cozy comfort meets mercantile style with the Howell's Mercantile Hoodie. Crafted from soft, durable fabric, this essential layer keeps you warm whe...

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Jesus Loves You Tee | Heavyweight Camo Tee Oversized

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A rugged pattern carries a message of enduring love. This limited-edition Heavyweight Camo Tee pairs classic woodland tones with oversized cream le...

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The Season The Reason Short Sleeve Tee

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Embrace understated elegance with the Oh Come Let Us Adore Him Front Print tee in natural. This short-sleeve shirt from Couture Tee Company offers ...

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Jesus Loves You Tee | Sand

Only 1 left!

The staple shirt of JLY, the tan logo tee! ✨ The #1 selling item since the day JLY launched, this tee is perfect & pairs with almost everything...

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Jesus Loves You Tee | Blue Spruce

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Limited run of Premium Comfort Colors shirts. The perfect boxy, pigment dyed shirt for Fall. The classic Comfort Colors feel & fit. Define The ...

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"For God So Loved the World" Hoodie

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Black Hoodie featuring a oversized back print & matching front chest print.  

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Santa Sparkle Sweatshirt

Only 3 left!

Cotton blend sweatshirt features sequin appliqué. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Pol...

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Original price $54.00 - Original price $54.00
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Nutcracker Sparkle Sweatshirt

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Cotton blend sweatshirt features sequin appliqués. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Po...

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Original price $54.00 - Original price $54.00
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Pink Holiday Jacquard Sweater

Only 3 left!

Jacquard sweater with ribbon mock neck and side slit hem. One size fits most. Material: 51% Rayon 29% Polyester 20% NylonCare Instructions: Machine...

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Tailgate Sweater

Only 4 left!

Knit sweater features bouclé footballs and ribbed mock neck and sleeve openings with scallop edges. Ribbed hem. One size fits most. Measures approx...

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Original price $69.99 - Original price $69.99
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Odette Luxurious Wrap - Ivory

Only 2 left!

Elevate your outfit with the Odette Luxurious Wrap! This versatile accessory adds a pop of color to any look, making it perfect for adding a touch ...

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Original price $69.99 - Original price $69.99
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Original price $63.99 - Original price $63.99
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Lightweight Heavenly-Luxe Long Sleeve Sweater with Front Seam - Light Heather Grey

Only 2 left!

Treat yourself to the ultimate in comfort with our Lightweight Heavenly-Luxe Long Sleeve Sweater with Front Seam. Crafted from the softest fabric i...

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Original price $63.99 - Original price $63.99
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Original price $49.99 - Original price $49.99
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Lightweight Heavenly-Luxe Crop Bottom - Light Heather Grey

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Indulge in the ultimate relaxation with our Lightweight Heavenly-Luxe Crop Bottom. The elastic waistband offers a comfortable and customizable fit,...

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Original price $49.99 - Original price $49.99
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Original price $55.99 - Original price $55.99
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Lightweight Heavenly-Luxe 3/4 Sleeve Cardigan with Pockets - Oatmeal

Only 2 left!

Wrap yourself in pure luxury with our Lightweight Heavenly-Luxe 3/4 Sleeve Cardigan with Pockets. This open front cardigan is the epitome of cozy, ...

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Original price $55.99 - Original price $55.99
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Original price $79.99 - Original price $79.99
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Keira Long Sleeve Dress with Back Button Detail - Natural

Only 2 left!

Add a touch of sophistication to your outfit with the Keira Long Sleeve Dress. The back button detail is a chic addition to this stylish piece. Mad...

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Original price $79.99 - Original price $79.99
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Original price $49.99 - Original price $49.99
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Soft Landing Long Sleeve Cardigan - Black

Only 2 left!

The Soft Landing Long Sleeve Cardigan is perfect for those who appreciate effortless travel wear. Made of lightweight fabric, this cardigan is a mu...

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Original price $49.99 - Original price $49.99
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