Since 2015
Since 2015
Easy, comfortable style for everyday life. Our Women's Apparel collection features tops, tunics, cardigans, loungewear, and seasonal pieces in relaxed, flattering fits and prints you'll reach for again and again. Approachable styles at approachable prices, refreshed as new arrivals come in. Hand-picked by our family at Howell's Mercantile, a country store in eastern North Carolina — free shipping on orders over $75.
Designed with dimensional floral appliqué, this women's wrap adds texture and depth to a soft, cozy base. The open silhouette allows for flexib...
View full detailsA double button cuff detail brings added dimension to this streamlined glove silhouette, creating a balance of style and practicality. The soft ...
View full detailsClassic plaid patterning adds a timeless feel to these touchscreen gloves, designed with a soft, flexible construction that moves easily with th...
View full detailsA soft knit base is elevated with a delicate pearl bow detail, adding texture and a refined, feminine finish. The flexible construction provides...
View full detailsThoughtfully designed to inspire connection and encouragement, this stretch bracelet features mixed alloy accents and glass beads arranged in a ...
View full detailsPlush sherpa texture brings warmth and softness to these gloves, accented with a belted detail for added style. The cozy construction helps reta...
View full detailsPlayful cardinal print adds a festive, seasonal touch to this soft woven scarf, paired with a coordinating bracelet for an easy giftable set. Th...
View full detailsA full sherpa exterior gives these gloves a plush, cozy feel that's ideal for colder days. The soft construction allows for flexibility while ma...
View full detailsInspired by the beauty and meaning of Christmas, this bracelet features colorful glass beads, mixed alloy accents, and meaningful seasonal detai...
View full detailsPerfectly giftable! This Christmas holiday ornament and scarf set comes wrapped and ready to gift. Acrylic, Mixed Alloy, Glass Stone Dimens...
View full detailsA soft fleece lining adds an extra layer of warmth to this knit hat, designed with a subtle cardinal patch detail for a seasonal touch. The ribbed ...
View full detailsThis women's wrap features a bold stripe pattern paired with fringe detailing for added movement and texture. The open, draped design allows for mu...
View full detailsThis women's cape wrap delivers effortless layering with a softly draped silhouette and open front design. The fabric allows for easy movement, whi...
View full detailsThis women's poncho is elevated with a plush faux fur collar that adds both warmth and texture to a clean, minimal silhouette. The soft knit body d...
View full detailsBold cardinal imagery stands out against a dark base, creating a glove that feels both festive and statement driven. The flexible fit ensures comfo...
View full detailsThis women's hooded poncho features a colorblock design that adds contrast to a relaxed, easy fitting silhouette. The soft knit ensures all day com...
View full detailsStay warm this winter! These fashionable gloves are designed to keep your hands cozy in the cold while allowing you to easily use your touchscreen ...
View full detailsSoft knit texture meets elevated detailing in this winter hat, designed with scallop accents and subtle embellishment for added dimension. The cozy...
View full detailsA small embroidered cardinal detail brings a subtle seasonal accent to this soft, fitted glove. The clean silhouette keeps it versatile, while the ...
View full detailsDelicate scallop detailing and subtle embellishment bring texture and visual interest to this knit scarf. The elongated shape makes it easy to wrap...
View full detailsThis women's plaid wrap features a bold pattern with a fluid, oversized drape that creates a statement layering piece. The open silhouette allows f...
View full detailsOur Lightweight Poncho is the perfect addition to any wardrobe. It's made of soft, lightweight fabric perfect for layering. It can be worn year-rou...
View full detailsWrap yourself in comfort and fashion with our Jora Wrap! Made with a classic plaid pattern and fun fringe accents, this wrap is the perfect ac...
View full detailsThe cardigan you love in a new fabric. Pop a dose of color into your outfit with this breezy wrap. Polyester/Viscose/Spandex
The cardigan you love in a new fabric. Pop a dose of color into your outfit with this breezy wrap. Polyester/Viscose/Spandex
A versatile everyday tee crafted from a breathable poly-rayon blend. The clay camo pattern adds understated style to casual wardrobes, while the fa...
View full detailsEffortless everyday style meets comfort in this White Camo Tee. The relaxed fit and breathable fabric blend—70% polyester, 30% rayon—keeps you cool...
View full detailsCrafted from 100% ring-spun cotton, this tee delivers softness and durability in every wear. The garment-dyed construction creates an authentic, li...
View full detailsThe Let 'Em Run Grey Tee is crafted from 100% ring-spun cotton (6.1 oz./yd² US / 10 oz/L yd CA) with a soft, lived-in feel thanks to garment-dyeing...
View full detailsThe Duck Head Granite Tee is a premium unisex t-shirt crafted from 100% preshrunk cotton for lasting comfort and durability. Featuring a soft, wash...
View full detailsElevate your casual wardrobe with this premium Comfort Color t-shirt, crafted from 100% preshrunk cotton for lasting comfort and durability. The so...
View full detailsBuilt with presence and centered on an everlasting truth. The limited-edition Midnight Oak Camo Tee combines an oversized silhouette with a cool-to...
View full detailsCozy comfort meets mercantile style with the Howell's Mercantile Hoodie. Crafted from soft, durable fabric, this essential layer keeps you warm whe...
View full detailsA rugged pattern carries a message of enduring love. This limited-edition Heavyweight Camo Tee pairs classic woodland tones with oversized cream le...
View full detailsEmbrace understated elegance with the Oh Come Let Us Adore Him Front Print tee in natural. This short-sleeve shirt from Couture Tee Company offers ...
View full detailsThe staple shirt of JLY, the tan logo tee! ✨ The #1 selling item since the day JLY launched, this tee is perfect & pairs with almost everything...
View full detailsLimited run of Premium Comfort Colors shirts. The perfect boxy, pigment dyed shirt for Fall. The classic Comfort Colors feel & fit. Define The ...
View full detailsBlack Hoodie featuring a oversized back print & matching front chest print.
Cotton blend sweatshirt features sequin appliqué. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Pol...
View full detailsCotton blend sweatshirt features sequin appliqués. One size fits most. Measures approximately 27" from shoulder to hem. Material: 58% Cotton 42% Po...
View full detailsJacquard sweater with ribbon mock neck and side slit hem. One size fits most. Material: 51% Rayon 29% Polyester 20% NylonCare Instructions: Machine...
View full detailsKnit sweater features bouclé footballs and ribbed mock neck and sleeve openings with scallop edges. Ribbed hem. One size fits most. Measures approx...
View full detailsElevate your outfit with the Odette Luxurious Wrap! This versatile accessory adds a pop of color to any look, making it perfect for adding a touch ...
View full detailsTreat yourself to the ultimate in comfort with our Lightweight Heavenly-Luxe Long Sleeve Sweater with Front Seam. Crafted from the softest fabric i...
View full detailsIndulge in the ultimate relaxation with our Lightweight Heavenly-Luxe Crop Bottom. The elastic waistband offers a comfortable and customizable fit,...
View full detailsWrap yourself in pure luxury with our Lightweight Heavenly-Luxe 3/4 Sleeve Cardigan with Pockets. This open front cardigan is the epitome of cozy, ...
View full detailsAdd a touch of sophistication to your outfit with the Keira Long Sleeve Dress. The back button detail is a chic addition to this stylish piece. Mad...
View full detailsThe Soft Landing Long Sleeve Cardigan is perfect for those who appreciate effortless travel wear. Made of lightweight fabric, this cardigan is a mu...
View full details$150.00 away from free shipping!
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